Notes

Assassin's Creed III

Marketing
Ways it is advertised:
- Posters
- Magazine articles or adverts in magazines
- Youtube clips about behind the scenes before game is released
- Video trailer
- Reviews
^
[MAKES PEOPLE WANT TO BUY IT]


Distribution
Ways it is distributed:
- Made for consoles Xbox 360, PS3, PSP, Wii U
- Sold in supermarkets (Asda, Sainsbury's, Morrisons, Tesco), HMV, Gamestation, Game, Websites like Play, Amazon

Gives people a range of places to get the game and things to play the game on, to give a bigger range of people the chance to get the game, therefore more people will buy it.


Ubisoft's senior vice president of sales and marketing, Tony Key, said the game would enjoy the biggest marketing commitment in company history. Ubisoft UK MD Rob Cooper has said that Assassin's Creed III is a good entry point for newcomers to the series, and that he thinks Assassin's Creed III will hold its own against this year's biggest releases. Ubisoft has collaborated with several retail outlets on pre-order bonuses available through several store chains throughout the world. Which of the pre-order bonuses the player received depended upon where they pre-ordered the game. A free SteelBook collectible featuring artwork by renowned comic book artist Alex Ross is available as a pre-order incentive.
On March 26, 2012, Ubisoft announced three collectors editions of Assassin's Creed III, The Freedom, Join Or Die and Special editions, exclusive to EMEA countries and Australia. On June 1, 2012, Ubisoft also announced another collectors edition of Assassin's Creed III, the UbiWorkshop Edition. Ubisoft and Sony partnered to offer the game as a bundle with the PlayStation 3 console, which was offered from the day of the game's release. On the day of its release, Assassin's Creed III on the PlayStation 3 received 4 exclusive single-player missions, titled The Benedict Arnold Missions. The gameplay revolves around Benedict Arnold and his connections with turning West Point over to the British. Script writer Matt Turner stated that the Benedict Arnold missions were some of the most historically accurate missions in the game, as "some scenes have the actual words spoken by key players in the events at West Point, according to the records from the court proceedings following what happened.

• The Freedom Edition features a retail copy of the game, a steelbook case with cover art drawn by award-winning comic artist Alex Ross, George Washington's notebook, a 24cm high-quality figurine of the protagonist Connor and 2 exclusive lithographs. In-game content included is two exclusive single player missions (Ghost of War & Lost Mayan Ruins) and an additional multiplayer character (Sharpshooter). The Freedom Edition is a GameStop retail exclusive in the U.K.

• The Join Or Die Edition features a retail copy of the game, Connor's medallion (The medallion of the Assassins with its high-quality curd ladle) and George Washington's notebook. In-game content included is one exclusive single player mission (Ghost of War) and an additional multiplayer character (Sharpshooter).

• The Special Edition features a retail copy of the game and special packaging. In-game content included is one exclusive single player mission (A Dangerous Secret).

• The UbiWorkshop Edition features a retail copy of the game, the second edition of the Assassin's Creed Encyclopedia, exclusive packaging, 5 rare prints, and a new graphic novel titled Assassin's Creed: Subject 4.

• The Limited Edition features a retail copy of the game, a 24cm high-quality figurine of Connor, an embroidered 28" x 48" Assassin's Creed-inspired Colonial flag, a 3" x 3.25" metal belt buckle with the Assassin insignia and George Washington's notebook. In-game content included is an exclusive single player mission (Lost Mayan Ruins). Although not originally planned, George Washington's notebook was later included in the edition due to popular demand.This edition is not available in the UK or Europe due to perceived anti-British sentiment portrayed in the content.

• The Digital Deluxe Edition features a retail copy of the game, George Washington's notebook and a collection of the best soundtracks from previous Assassin's Creed games. In-game content included is three exclusive single player missions, two skins (The Captain of the Aquila's uniform and The Colonial Assassin outfit) and two additional multiplayer characters (Sharpshooter and Redcoat). The edition is exclusive to PC.